You can't fail to communicate…

A personal slant from Tim Horrox, MD of HMX Corporate Communication Ltd

Archive for the ‘The Communication Business’ Category

Tape graphic
Tape graphic

Getting the best from UGC*

Saturday, September 4th, 2010
Underline

*User Generated Content – the buzz phrase for videos produced by staff themselves…

Introduction
If you have been given a Flip or similar small video camera, and are being expected to produce some worthwhile video recordings, here are some useful pointers to getting the best out of it.

The good news is that these cameras are usually solid state, with a built in storage chip, so there are no tapes to worry about. It will record for maybe an hour or two depending on the model and then you will either hand it back or copy the recorded files to your computer for further use. To do this you will need to follow the instructions for your camera.

Hints and Tips for Creating your Film

Content
Every good film starts with the script and it’s no different for you. Think very carefully about what you want to say.

You may find that drafting a script, and perhaps using sketchy drawings or a text description to share your ideas in the form of a storyboard helps.

Carefully plan the length of each shot and depending on your plans for editing (there may be no time to do any!) you may need to shoot in sequence, so your finished film plays back straight from the camera.

Holding the Camera
Firstly, hold it still, and don’t wave it around!

The biggest mistake new video users make is to film in the way you would naturally look at a subject. The human eye will dart about taking in details of a scene, but with a video this is called ‘hosepiping’ and is very difficult to watch. Pros keep the camera steady, framed up on a pleasing composition and they let the action happen in the frame. Introduce slow camera movements where appropriate, either (very slow) pans across a scene, or (very slow) zooms in or out, either to reveal more of a subject, or throw emphasis on a subject by moving in. Make sure you have a reason for any camera move.

The other point on composition is to try and keep the subject large in the frame. If you are shooting a head and shoulders interview, then make sure the audience can see the expressions on the face, and if filming a larger subject cut together wide ‘establishing’ shots with close up detail shots.

It also helps if, for example, you are shooting a single person, to position them off to the left or right of the frame and have them looking into the frame.

Background
Try not to shoot against a bright light, and watch for straight lines or plants appearing to come out of the subjects head or ears.

Think about the background you choose – it should not be too fussy or detailed as that will detract from the subject matter.

Sound
Remember the microphone is usually built in to the camera and is often not very good quality. Being built in means you cannot put it where it needs to be -  near the speakers mouth or the action.

To counteract this, keep the subject close to the camera, close windows and doors, turn off background music if possible, or find a quieter spot to film.

And don’t let two people speak at once … the human ear does a much better job of sorting out multiple conversations than a recording, which will sound awful!

I hope this short list helps – and do come back and visit, as we will be adding new tips to it as we find them…

Good luck!

Torn paper graphic
Tape graphic
Tape graphic

The £105m web site

Friday, July 9th, 2010
Underline

An astonishing story from the BBC’s Rory Cellan-Jones – The £105m web site

I couldn’t believe what I was reading. Is it corruption though, or incompetence, and which is worse when you are in control of these sorts of projects?

Let me know what you think…

Torn paper graphic
Tape graphic
Tape graphic

Adding Video to Powerpoint

Tuesday, January 19th, 2010
Underline

Although this sounds like it should be the easiest thing in the world to achieve, the reality is often the exact opposite, and so I felt it was worth writing a simple explanation of the process.

Before you start there are a number of things to bear in mind;

Video files are not actually ‘embedded’, into your PPT presentation, they are simply linked, which means the video files need to be placed in the same folder as the PPT presentation, and remain there, if the link is not to be broken. This folder should always be on the hard drive. Never try to play videos from a CD, always copy them over for best results.

So how do we go about getting the videos ready for Powerpoint?

Firstly, the video files must be in a compatible format, such as AVI, MPG or WMV, and which formats work best varies depending on the laptop and the version of PPT  you are using.

If we know you will need to use the files in PPT, we will prepare the correct versions for you, bearing in mind a number of things which are outside our control, such as speed and power of the delivery laptop and the resolution of your presentation.

If we make files too tiny they will display too small, and will then appear fuzzy if they get resized. (NB: Never do this! More later)  If we make them too large the laptop can sometimes stutter or even crash. As a result, we tend to go with a standard size of 640 x 480 pixels, or if we are confident of your delivery laptop, maybe 800 x 600 pixels.

The presentation resolution will depend on the screen resolution of the host laptop, or will have been set in the master template, but is likely to be either 800 x 600 pixels, in which case the video would show up in a box slightly smaller than full size; or it may be 1024 x 768, so the files at 640 x 480 would occupy about two thirds screen size. If we can find out what resolution you are using for projection, we can make files which fill the frame, assuming the laptop will be able to cope.

The process of linking the files is quite straightforward;

1 – Go to the slide where you would like the video to appear
2 – Go to Insert;Movie on the menu
3 – A dialogue box will display asking if you wish the movie to play as the slide displays, or wait for a keypress. If your video is playing from it’s own slide then the former would apply, but if you have a title or some other information displaying before the video, we recommend choosing the latter, so when you hit the space bar, the movie will run.
4 – A video box will appear on the slide for you to position it as you wish. For all sorts of complicated reasons, the one thing you must not do at this stage is resize the video box. Videos must stay at the size they are when they are imported, if the quality is to be maintained. Resizing the video box will almost guarantee that the video displays at a lower quality.

To determine the optimum size for your final videos, we can provide sample videos at different sizes and in different formats. You should soon be able to work out which version works best.

To summarise then;

1 – Make sure the video files are in the right format and are the right size for your computer and software.

2 – Make sure you have copied the video files to the same folder as your presentation.

3 – Menu – Insert; Movie

4 – Don’t resize the movie!

Good luck – and you know where we are, if you have any further questions!

For more information, here are the official Microsoft sites which have a lot more information on the whole topic.

For POWERPOINT 2003click here
For POWERPOINT 2007click here.

And finally, thanks to Charles and Paola of Viva, our favourite provider of Powerpoint whizziness, for proofing these thoughts.

Torn paper graphic
Tape graphic
Tape graphic

Blogging – a class act…

Thursday, December 3rd, 2009
Underline

One of the advantages of this blog is that I can share some of the stuff that intrigues me, makes me laugh and is perhaps a little (or a lot) irreverent.

Here’s something to kick off with, which made me fall over laughing…

http://www.27bslash6.com/p2p.html

…and it’s an object lesson in great ‘blogging’.

Torn paper graphic
Tape graphic
Tape graphic

Why Twitter?

Thursday, December 3rd, 2009
Underline

I was extolling the virtues, and otherwise, of Twitter the other day to a contact who runs an online business. He was aware of it but couldn’t quite see the point, which is I think a familiar reaction for most of us. I offered to set up an account for him and articulated in some detail how it might be used in his business and so thought it might be useful to encapsulate my thinking here too.

Twitter is above all a ‘permission’ based messaging system, by which I mean that only those people who choose to see your messages, or Tweets, will actually see them. If you have ever spent a few moments on the live public feed, where every tweet from around the world shows up for all to see, you will know that it would be impossible to use unless users were able to limit what they see to the messages that are likely to appeal to them.

Thus we have the concept of ‘following’, whereby you choose the messages you’d like to see, and ‘followers’, those users who have opted to see your messages.

Twitter is a micro-blogging tool, that is the messages are limited to 140 characters, about 15 – 20 words, so brevity is of the essence.

So Tweets are short and to the point, but why would you bother? The reason, to an extent, is precisely because they are so short. A tweet, seen on a mobile device, or a PC, will take seconds to read – in effect every tweet is simply a headline – so there’s no decision to be made about opening it or not. Once you’ve seen it, you’ve read it and it’s gone. Hopefully, it was useful, and if it linked to an article you would like to read later, or to a web site which intrigues, then you know how to find it when you’re ready to go back and read it in full.

People are using Twitter in many different ways;

For celebrities, it provides a direct channel of communication to and from fans, uncluttered by media spin and often refreshingly honest because of it. Clearly, for some, having a direct feed from their favourite TV face can be compelling, particularly if they reply to you. Stephen Fry now has over 1m followers who get not only an insight into his daily grind, but links to anything he finds interesting or outrageous. For building a personal brand the system delivers enormous benefits.

If you love to chat and enjoy telling people what you’re doing at every moment of the day, then Tweet away, but I can’t guarantee you’ll get many followers beyond your immediate circle. Then again, keep it witty, charming or useful and you might be surprised!

My area of interest though, and I guess yours, is in using Twitter in a business context and here it has a number of distinct advantages over other media. To be able to deliver short brand building messages, service announcements, information on updated or new products, or special offers, to a receptive and willing audience makes your brand stand out.

We’re all in the reputation business and clearly anything we can do to enhance our reputation with our key audiences is a good thing, particularly if we can achieve that without becoming annoying or repetitive.

The trick then, is relevancy…if you can provide timely and relevant information to your customers, then they are likely to be interested enough to follow you. When they do that, you then start the process of turning them into fans…

In the case of my friend with the online business, he can now provide a regular stream of product information, he can set up special offers more frequently and for a shorter period of time, because he knows the response is going to be immediate, and overall he can build his brand in customers minds.

And as we all know, being front of mind is all…

Torn paper graphic
Tape graphic
Tape graphic
Underline

Clients often come to us with a specific requirement in mind, but when we drill down to objectives, delivery mechanism, budget and timescale we often find that an issue or communication need can be resolved more successfully in a different, and often less expensive, way.

This blog post then is a plea to ask us for our thoughts earlier in the process, and preferably before you have decided exactly what you need – there are likely to be other, better ways of killing your particular cat.

I always try to uncover what is behind what is being asked for, but when, as happened this week, I’m confronted with an apparently clear requirement, it doesn’t seem appropriate. The frustration in those circumstances is that what could have been a conversation leading to the development of a bunch of workable ideas, becomes a simple costing exercise.

So my learning point for myself this week is to remember to delve a little deeper every time, to try and get to the heart of the issue.

And it’s so much more fun when clients are open to a discussion much earlier in the process. I love to chat through different approaches, often bringing something out of left field and sometimes even finding that the right solution means we have no further involvement.

In an age when everyone seems to be desperately clinging on to every piece of business no matter how small, this might seem strange, but we need to enjoy our work too. And a client who goes away happy with a free solution is a client who’ll come back one day.

So if I ask an irritating number of questions next time we speak, I’m just delving. Remember…it’s more fun if you ask us ‘How?’ rather than ‘How much?’.

Torn paper graphic
Tape graphic
Tape graphic

Relationships – why bother?

Sunday, October 11th, 2009
Underline

Over the years, I’ve never been particularly good at keeping in touch with people, particularly when I’m busy. It’s not a trait I’m at all proud of, but I have been getting better in recent years.

What’s made the difference for me is the technology and to me it demonstrates one of the great values of the internet.

Nowadays, I’m a bit of a connection junkie and occasionally get the chance to spend time looking for old colleagues, clients and friends on sites like LinkedIn, FaceBook, and Twitter. These have led to meetings, although I got a roasting from my younger daughter the other day, who told me I shouldn’t be having lunch with people I’d met on the internet! I guess she did listen after all…

But it’s not only social media. I am working our client list harder than ever with email campaigns – sending out regular, interesting and relevant content, which it seems is being of some use.

The result of this activity is not only the fact of reestablishing contact with people I may have worked furiously with for a few weeks or months, before we drifted apart once the project was over, but it’s the reaction I get. Without exception, I’ve had great responses from people, some great meetings, and some great lunches. I am working up ideas that have come out of those meetings and some of them will, no doubt, turn into work.

So, if you’re not bothering, I would suggest that maybe you should, and here’s a story to demonstrate why…

Last week, shortly after sending out a mail shot to current and lapsed clients I had a call from a client who is a director of a mid-sized agency. They’ve given us small duplication projects and editing jobs over the last few years but, before that, I hadn’t worked with him for maybe 20 years and I think that was a photographic job, so for those that know me, that was a very long time ago. You can guess the rest. He was calling to offer us a large video project his agency had just won.

Coincidence or connecting? Who knows, but my faith in keeping in touch, getting back in touch and generally being better at staying in touch, is confirmed.

Torn paper graphic