You can't fail to communicate…

A personal slant from Tim Horrox, MD of HMX Corporate Communication Ltd
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Beware the ‘breakout of feelgood’

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I’m a positive kind of a guy and always optimistic in my outlook, my wife might say a bit too optimistic, but hey, what does she know?

I don’t know about you, but it seems to me there’s been a groundswell of optimism already this year and it’s a great feeling. After last year, when everyone seemed a bit down most of the time, it’s a refreshing change.

At HMX we’ve certainly been very busy since the year began and with some great wins just before Christmas, I feel we are in a good place to hit the New Year running.

But then I saw this phrase in the papers last week – a ‘breakout of feelgood’ and thought, actually, it is a bit like that – and maybe we should be a little cautious in assuming that the whole boring recession thing is behind us…

So for an optimistic chap, I might just temper those inflated sales forecasts and not put too much store by the positive noises from the media.

After all, we’ve an election to get through yet…

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