You can't fail to communicate…

A personal slant from Tim Horrox, MD of HMX Corporate Communication Ltd
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HMX has won recognition at the prestigious IVCA LiveCom awards, for an event produced for client Ernst & Young.

The awards, run by the International Visual Communications Association, are the only one of their kind to focus solely on live event and experiential marketing, and recognise excellence in both UK and international activity. They showcase some of the most impressive work in the industry.

HMX won Highly Commended in the International Internal Experience category at the awards ceremony in London, for an event which took place in Rome in July 2011.

The event brought together 6,000 people from Ernst & Young’s EMEIA wide Financial Services division. The main aim of the event was to help this widely spread team understand more fully the vision and objectives of the business, and network with each other. The event also provided training on new products and insights into how employees’ careers could develop within the organisation.

It was an exciting event – not only did HMX produce video dramas and animations to tell compelling stories, and develop a custom iPad application as a delivery platform for quizzes and content, but the scale of the event itself was huge. It ran for two weeks, and a carefully timetabled itinerary allowed delegates to be flown in from across Europe for 36 hours each.

HMX Managing Director Tim Horrox said ‘We are delighted to have received this award, it is a recognition of all the hard work and dedication that the whole team put in to producing such a large-scale event – we are all very proud.’

Of the awards, Marco Forgione, the IVCA’s Chief Executive, said ‘They are a true recognition of the creativity, innovation and skill that can be found across all aspects of the live events and experiential marketing industry.  We had a record number of entries to the awards this year and given the high standards of submissions that we judged, to be shortlisted as a finalist was an excellent achievement.’

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Atos to scrap internal email, article by Peter Bright

When the above article by Peter Bright flew into my inbox last week, I was instantly engaged. Scrap internal email? Sounds a bit risky. I was initially impressed with the nerve and foresight of the decision made by Atos’s Chief Exec.

 

However, I remembered that when I was working at Oxfam a few years ago, we had an internal messaging system – a bit like MSN – which sounds very similar to the one that Atos is proposing to implement. It wasted far more time than internal emails did, and so Bright’s point that instant messaging is as disruptive, is certainly true. Indeed, I would argue that it is even more disruptive than an email. Emails you can ignore for a few minutes. Much harder to ignore the messaging icon flashing or leaping up and down in the corner of your screen. And, as Bright states, a well-worded, succinct, email is far better as more thought is put into it than whizzing off a quick one-liner you barely even give a second glance to.

 

But how about meeting face-to-face for five or ten minute slots, rather than solely depending on technology? When you meet someone in person you are picking up a million signals: through the way they hold themselves, to the inflections in their voice. Because of this, you are wasting even less time, as you gauge exactly what it is they want.

 

This idea of person to person communication isn’t a new one, it’s been going since the dawn of time. But it is something that cannot be underestimated. The importance of successfully communicating with your colleagues and employees – whether that be on a one to one basis, or across your organisation as a whole – is paramount. And the more personal in the way it is done, the better.

 

See 12 ways to supercharge your internal communication for some helpful advice from the team at HMX about how to use video as a more personal approach to engaging your work force.

 

Alex Harrison
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Hi Tim,

I just wanted to drop you a note to say how pleased we are with all the videos for our conference and mostly to say what a fantastic team you have. Sarah and Charlotte have been amazing, despite us throwing in all sorts of challenges along the way.

Sarah/ Charlotte – thank you so, so much and I hope you both have a lovely weekend in the sun.

Please also pass on my thanks to the edit team.

Kind Regards

Kat

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Here are some things to think about if you’ve been asked to take part in a new video.

First off, don’t panic! You’ve been asked for a reason, because of your point of view or your perspective on a particular issue. Career-wise, it’s a very good sign, as it will increase your exposure in the organisation and get you noticed. Welcome to that bizarre world where people will recognise you in the canteen and think they know you!

Give yourself time to prepare for the shoot. Ask for a clear brief in advance, so you understand what’s required. Short, concise answers are usually best, so don’t fall intro the trap of learning a speech. If it’s an interview, personable, natural and engaging answers are usually what we’re after. We’ll often ask you to build the question into your answer too, which helps your answer stand alone, so don’t let that throw you.

On the day, avoid wearing clothing with a very fine pattern, checks or stripes, as these often don’t look good on video. Plain colours work best, but remember if you are being filmed against a green or blue screen, not to wear that colour, as those parts of you might disappear!

For ladies, please be prepared to remove bangles, and large or noisy jewellery, as these can often be distracting. Also bear in mind we will probably need to attach a microphone to your clothing, so a jacket or something similar works well to avoid any ‘wardrobe difficulties’.

For men, if you are being filmed later in the day, you may want to bring shaving kit to the office if you are prone to the haunted ’5 o’clock shadow’ look.

Remember, our job is to make you look as good as possible. This is not going to be a confrontational interview. We will work with you to help you shape what you want to say and then deliver it in the most effective way possible. We will have built time into the day’s agenda to allow you time to get it right.

Above all, enjoy it. The best interviewees come across as relaxed, clear thinkers, with a firm point of view, and that’s how we want you to look.

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So proud of the team…

November 3rd, 2010
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Hi Tim

I have been away in Amsterdam for 2 days but wanted to make sure you knew how fabulously helpful Charlotte had been to Emily and James in Asia-Pac when they both separately had problems downloading the video clips. Emily’s request for help came in at lunchtime and it was dealt with, successfully, in a flash. James’ request came in at about 8pm and I had no expectation that it would be handled before the next UK working day but somehow Charlotte picked it up and sorted it, which enabled James to show advance copies of the videos live to some of his speakers rather than send them copies.

We really appreciated this!

Julia

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Getting the best from UGC*

September 4th, 2010
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*User Generated Content – the buzz phrase for videos produced by staff themselves…

Introduction
If you have been given a Flip or similar small video camera, and are being expected to produce some worthwhile video recordings, here are some useful pointers to getting the best out of it.

The good news is that these cameras are usually solid state, with a built in storage chip, so there are no tapes to worry about. It will record for maybe an hour or two depending on the model and then you will either hand it back or copy the recorded files to your computer for further use. To do this you will need to follow the instructions for your camera.

Hints and Tips for Creating your Film

Content
Every good film starts with the script and it’s no different for you. Think very carefully about what you want to say.

You may find that drafting a script, and perhaps using sketchy drawings or a text description to share your ideas in the form of a storyboard helps.

Carefully plan the length of each shot and depending on your plans for editing (there may be no time to do any!) you may need to shoot in sequence, so your finished film plays back straight from the camera.

Holding the Camera
Firstly, hold it still, and don’t wave it around!

The biggest mistake new video users make is to film in the way you would naturally look at a subject. The human eye will dart about taking in details of a scene, but with a video this is called ‘hosepiping’ and is very difficult to watch. Pros keep the camera steady, framed up on a pleasing composition and they let the action happen in the frame. Introduce slow camera movements where appropriate, either (very slow) pans across a scene, or (very slow) zooms in or out, either to reveal more of a subject, or throw emphasis on a subject by moving in. Make sure you have a reason for any camera move.

The other point on composition is to try and keep the subject large in the frame. If you are shooting a head and shoulders interview, then make sure the audience can see the expressions on the face, and if filming a larger subject cut together wide ‘establishing’ shots with close up detail shots.

It also helps if, for example, you are shooting a single person, to position them off to the left or right of the frame and have them looking into the frame.

Background
Try not to shoot against a bright light, and watch for straight lines or plants appearing to come out of the subjects head or ears.

Think about the background you choose – it should not be too fussy or detailed as that will detract from the subject matter.

Sound
Remember the microphone is usually built in to the camera and is often not very good quality. Being built in means you cannot put it where it needs to be -  near the speakers mouth or the action.

To counteract this, keep the subject close to the camera, close windows and doors, turn off background music if possible, or find a quieter spot to film.

And don’t let two people speak at once … the human ear does a much better job of sorting out multiple conversations than a recording, which will sound awful!

I hope this short list helps – and do come back and visit, as we will be adding new tips to it as we find them…

Good luck!

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Living with an iPad

August 26th, 2010
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According to a recent survey in MacWorld, 16.3 percent of mobile employees already have an iPad or tablet PC device, and another 33.2 percent planned to purchase or receive one in the next six months. A surprising 59.8 percent of those planned to use it for significant amounts of work, while 30.8 percent said they would use it for mostly personal reasons but also for some work.

I’m always a bit sceptical of statistics, especially ones as glib as these, but the burgeoning tablet sector has certainly been given a huge boost by the arrival of the iPad. With that in mind, I thought this would be a good time to outline how I’ve been getting on with mine…

Never have I known a device engender so much comment – in NHS waiting rooms, on trains, in meetings, even on aeroplanes, where my gadgets have previously only ever known critical disdain from cabin crew! Someone even spoke to me on the tube, (the London Underground, that is, for our overseas readers!) which as anyone who knows London will confirm is, without exception, unheard of.

The conversations are usually quite straightforward variations on “Ooh is that an iPad, what’s it like?” but the more informed may ask if it has replaced my laptop yet. The device has clearly struck a chord with a wide range of people so, partly in response to all those questions and partly to put my own thoughts in order, here is an account of the trials and pleasures of the first month or two of iPad ownership. Hopefully, what follows will help you determine whether or not one might make sense for you, and if it doesn’t, well I’m delighted to have saved you some dosh!

It is a thing of beauty it has to be said. Shiny glass and matt aluminium, it does feel somehow right in your hand. The web feels very much at home, apart from the lack of Flash of course, but most pages are easy to read and natural to navigate. The instinctive expanding and contracting of pages with a simple pincer movement is a joy, in particular when used with Google maps that instantly rescale and refine themselves, O2 willing. And the battery life is amazing – I have yet to run it flat.

Anyone who has used an iPhone or similar interface intuitively knows how to use the iPad, but it is so much more than a big iPod Touch, as some have said. The iWork applications, Apple’s version of Office, are all highly useable and easy to understand. Redesigned for a touch screen interface, they also dispense with the files and folders analogy we have all become used to. Each application opens in a document browser enabling you to select a template or existing document to work with. Getting Word or Excel docs onto the machine is a bit of a process as it has to be done by syncing through iTunes, but actually it’s quite straightforward – a far easier way though is to email the documents to yourself and then open them in the application you want to use.

So what have I been using it for? In no particular order, reading ebooks and PDFs; browsing web sites, where only once or twice have I come up against the Flash problem, of which more later; social networking, with LinkedIn and FaceBook on their main web sites and Twitter using the excellent Twitteriffic, a much more useable application on the iPad than on the phone. Watching and showing video is very effective, whether from our HMX Gallery or external services such as YouTube.

For a taste of the future of magazines, and maybe the future for print in general, the iPad version of Wired takes some beating. It’s a slick, satisfying experience, equalling, no, surpassing the print version, with a level of built in animation and interactivity that is, dare I say it, cool. It’s also very impressive how advertisers are taking the opportunity to deliver much more interesting content, through embedded video and animations.

I’m not a huge gamer, but the usual favourites that I have tried feel strangely too big on this platform, Sudoku and MahJong, for example – although Solitaire and Othello work much better. Scrabble is a joy, with the iPad hosting the board and each players iPhone serving as their individual letter rack, although there are the inevitable dictionary debates. Driving games, at least the few I’ve tried, seem to work very well, using the whole pad as the steering wheel, but as for Shoot ‘em ups, no idea I’m afraid.

The killer though is, of course, can I work on it? Writing, budgeting, emailing, note taking, recording meetings, all an emphatic yes. I’m eagerly awaiting the iPad version of Daylite, our production management database, but spent some time with the iPhone version, which inevitably felt a bit constrained. This blog is being written in Evernote, which I find an indispensable tool for capturing all sorts of thoughts, which are then available to me on my phone or laptop with no further effort or thought due to the seamless syncing.

It’s also a great device to have on hand when filming, serving, as it has done, as a clapper board, a prompter, a portable and instantly updated question sheet and Call Sheet, and hopefully in future as a hand held monitor (app developers, there’s your challenge!)

It has it’s drawbacks, such as the Flash problem I mentioned earlier – Flash cannot run on the device, which means a lot of websites, including our own, do not work, or display strange gaps. But then again a lot of Flash applications require an accurate mouse for pointing and use rollovers to relay feedback, neither of which work on a touch screen interface, so I feel that even if Flash did work, it would probably be pretty much useless. I guess it’s an evolutionary thing like removing SCSI ports and floppy disk drives…how have we lived without them?

Overall then, it’s a fine piece of kit. Most of what it does could be done by the laptop or phone for sure, but not as well, or as satisfyingly. The more I use it, the more I find I can do with it and it has certainly become the device of choice when I’m at home for reading or browsing and yes, OK, checking my email while watching telly! And for many people, such as my Mum, I can see it becoming the only computer they need, far simpler, easier to use and always to hand.

Agree? Disagree? Let me know what you think…

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The £105m web site

July 9th, 2010
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An astonishing story from the BBC’s Rory Cellan-Jones – The £105m web site

I couldn’t believe what I was reading. Is it corruption though, or incompetence, and which is worse when you are in control of these sorts of projects?

Let me know what you think…

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In the UK we have a couple of periods each year when young people, mainly school and college leavers, try and get some experience of real life work – and it’s a painful process.

When we start to get those calls and emails at HMX asking for work experience, I often find myself surprised, and somewhat frustrated, that the young people involved do not seem to be given the simplest and most basic instruction in how to present their case.

I believe it is part of an employer’s role, if that doesn’t sound pompous, to give young people a taste of the work environment and perhaps give them an idea of what they might like to do with their lives, so we are receptive to these requests, but over the years have developed strong filtering antenna.

Of course, being a video production company, we are quite high up on the ‘want’ lists, which makes us very picky, so here are some thoughts to put in front of your (or your friends) son or daughter to help them make the most of an opportunity…

  1. Make the approach yourself. It seems a basic point, but surprising how often it’s missed. I know it’s hard. That is why it immediately makes you stand out to a potential employer. I’m much more likely to take on someone who is keen, and motivated and can show it, rather than someone who’s Mum or Dad is asking on their behalf.
  2. It’s a good idea to do some preparation and planning work first. Think of it as a project, and break it down into a series of steps.
    For example:
    Call up the company and explain you are looking to get some experience of their type of business and that you’d like to send an email with more details. It’s difficult to refuse that request, and it’s a great way to get you off the phone – the receptionist’s main goal! They just need to tell you who to send the email to – and if they try and fob you off with info@, just ask for a name too.
    Send the email straight away – you have prepared it already, haven’t you? And please make sure it has old fashioned things like capital letters, paragraphs and words that are spelled correctly.
    Follow up with another call. Maybe not the same day, but definitely the day after. Now you can ask to speak to your contact by name and you can honestly tell the receptionist that you are calling about your email correspondence.
  3. Don’t be knocked back by a refusal. In fact, you might as well get used to it. You’ll get loads. Companies get lots of these approaches and will default to saying no, sorry. It’s not personal, but you really have to prove you want to do it, you’re keen and will be able to be useful, even by making the tea. In fact, you should offer to make the tea!
  4. Lower your sights. Companies are more likely to agree to take you on for a day or two rather than a week. Once you have been there for a couple of days and have proved how useful you are, they are quite likely to let you come back for another couple of days.
  5. Make yourself immediately useful (remember the tea?) What else can you do that is immediately useful to someone? Filing, tidying up, labelling things, counting things…? Most offices are full of stuff that nobody gets around to – you could be the answer. They just don’t know it yet.
  6. Final point – try and see things from the employer’s point of view. They haven’t got time to train you, they know from bitter experience that it takes hours out of their day, and they are busier than ever. So make it easy for them, you don’t want weeks, you can be useful straight away and you will not take up loads of their day…

Remember, the key thing is to make yourself stand out – by being more pleasant on the phone, more determined to get through to them, by doing what you say, by turning up, by being friendly and being interested in the business.

Hope it helps…and good luck!

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The iPad debate rolls on…

April 14th, 2010
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…even if very few people this side of the pond have actually seen one yet, with the possible exception of Stephen Fry!

Me, I couldn’t possibly comment, but I did like this

For those of you who haven’t got a clue what I’m on about, Apple have launched a new device which they believe will be a game changer in the space between laptops and smartphones which, I know, you hadn’t realised was there. It does seem to be attracting more than it’s fair share of flak and praise. It promises to ‘make the technology’ disappear, which is a bold claim indeed. They should be in the UK at the end of May, and I for one can’t wait!

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